Integrated Marketing

Our goal is to deliver a seamless experience for your customers engaging with your organisation, creating consistent messaging and communications strategies across all channels. We believe that your marketing should be flexible to adapt throughout the lifecycle, improving the customer experience and driving ROI.

multi-ChanneL APPROACH

We will help you to understand more about your market and customers, identifying where the best opportunities exist to engage with your customers.  

  • Review and optimise your budget

  • Assess current marketing plans

  • Analyse spend v targets achieved v tools

  • Determine initiatives appropriate for your organisation, industry and stage in life cycle

  • Map out a a continuous programme

Our priorities are on delivering an end-to-end, measurable programme, ensuring that you utilise the most suitable marketing initiatives at the most appropriate time. 

DIGITAL MARKETING

Digital marketing is a priority for any organisation, working alongside the more traditional methods to get the full benefit.

  • Content marketing

  • SEO targeted discovery

  • Email marketing

  • Banner advertising

  • Adwords

  • Social Media Channels

We will put in place metrics so that you can measure the effectiveness of your strategy, monitor performance and understand the changes in engagement.

 

CUSTOMER EXPERIENCE marketing

True to our ethos, this is about putting the customer front and centre of any marketing strategy.  This means truly listening to your customer and understanding how they engage with your industry, your products and how they choose to buy, rather than how you want to sell to them. It's also how they perceive you against your competitors

At the heart of our planning we will help you to understand more about your market and customers, to identify customer trait models:

  • Customer research (quantitative and qualitative) 

  • Competitor analysis and insight

  • Customer behaviour and trait analysis

  • Analysis and interpretation